I founded Signal Sequence in 2026, after a career that took me from large global companies to a small regional tourism board, and a Master's in Marketing from Monash University along the way.

That range taught me something I couldn't unsee; large organisations don't win because they're more talented. They win because they have the people, the systems, and the follow-up that smaller businesses simply couldn't resource.

AI has changed that, almost overnight. The marketing capability that once needed a full in-house team is now within reach of any business willing to use it, and that's exactly what I build for you.

Who I work with

I work with small businesses across a range of industries, with a particular passion for allied health. Practitioners who are brilliant at caring for people but rarely have the time to keep up with the marketing side of running a busy clinic.

That said, the same problem shows up everywhere. Whether you're a physio, speech pathologist, hairdresser, tradie, or a service business of any kind, if enquiries are slipping through the cracks, I can help.

You focus on the work you're brilliant at. I'll handle the follow-up that wins you more of it.